The Rich 6 is a mid-to-high-end pick-up truck by Zhengzhou Nissan, jointly developed by Dongfeng Motor and Nissan Motor. Underpinned by the Nissan Navara platform, it is positioned in the multi-purpose pick-up segment tailored for "lifestyle, commercial, and off-road" use, serving as Zhengzhou Nissan's core strategic offering amidst the industry-wide shift towards passenger-oriented pick-up trucks.
The Rich 6 combines Nissan's chassis engineering with Dongfeng's powertrain integration capabilities. Retaining its workhorse practicality, it moves upmarket into the passenger-vehicle segment through upgraded cabin refinement and enhanced driving dynamics.
Market Tags: Mid-to-high-end pick-up truck, Nissan Navara-based platform, passenger-oriented pick-up, high reliability, multi-scenario versatility.
Design Positioning: Overall dimensions vary depending on the wheelbase and cargo bed configuration, with length, width, and height measuring around 5,290–5,740 / 1,900 / 1,800 mm, alongside a 3,150 mm wheelbase option. The exterior carries a bold, muscular pick-up profile, while the cabin adopts a passenger-car-like two-tone black and brown colour scheme, complete with a multifunction steering wheel, a high-definition touchscreen infotainment unit, and other creature comforts that elevate refinement and tech appeal.
Core Highlights: Its competitive edge lies in "joint-venture build quality + heavy-duty chassis". The fully enclosed "O"-shaped ladder frame and Nissan ZONE BODY structure provide class-leading safety and durability, making it one of the few pick-up trucks in the domestic market certified under the Alliance Vehicle Evaluation Standard (AVES).
Origins (2018): The Rich 6 officially rolled off the assembly line in September 2018, bridging the gap in Zhengzhou Nissan's portfolio between the Navara and the Rich series. Backed by Nissan's global engineering credentials, it garnered immediate market interest upon launch.
Multi-Scenario Expansion (2020–2024): Catering to diverse customer needs, Zhengzhou Nissan introduced dedicated variants including the "City Edition", "Cross-Country Edition", and "Flat-Bed Edition", addressing urban commutes, off-road adventures, and commercial haulage. Simultaneously, the fully electric Rich 6 EV was rolled out in step with the green mobility and decarbonisation push.
Quality Iteration (2024 to Present): In September 2024, the Rich 6 Pro made its debut, boasting a bolder wide-body stance and optimised powertrain calibration, offering over 35 trim configurations tailored precisely for varied commercial and private users.
Competitive Landscape: The Rich 6 competes directly against mainstream contenders such as the Great Wall Poer and JAC Hunter. Leveraging Zhengzhou Nissan's decades of joint-venture manufacturing expertise, the Rich 6 enjoys strong brand equity among mid-to-high-end pick-up buyers, establishing a solid reputation across utility maintenance, logistics, and emergency rescue operations.
Owner Sentiment: Owners widely praise its "robust chassis build (sharing the same production line as the Navara)", "punchy turbodiesel performance (M9T engine)", and "commanding all-terrain capability". While its rear passenger ride comfort naturally trails passenger SUVs, its high-speed stability and composure over rough terrain remain widely regarded as a segment benchmark.
Chassis Architecture: Built on the Nissan Navara platform, it features a heavy-duty ladder-frame chassis with a fully enclosed "O"-shaped structure, delivering exceptional torsional rigidity to withstand heavy payloads and demanding off-road conditions.
Golden Powertrain: Powered by the globally proven Renault-Nissan Alliance M9T 2.3T turbodiesel engine churning out 380 N·m of peak torque, paired with a ZF 8-speed automatic transmission, offering an optimal balance of robust performance and fuel efficiency.
Safety Equipment: Equipped with Bosch ESP 9.3 electronic stability programme, alongside tyre pressure monitoring system (TPMS), reverse camera, and a suite of active and passive safety features, substantially bolstering stability and safety on slippery roads and during high-speed cruising.
Passenger Comforts: Fitted with Nissan's "Zero Gravity" style seats for enhanced ergonomic support and long-distance comfort, while the infotainment unit integrates smart connectivity with voice command and smartphone screen mirroring to cater to modern connectivity needs.
Heading into 2026, the key strategic priorities for the Rich 6 include:
Niche Market Penetration: Developing factory-built custom variants for burgeoning niches like camper conversions and long-distance overlanding expeditions, unlocking greater customisation potential and practicality.
Intelligent Tech Upgrades: Amid the nationwide easing of pick-up access restrictions, Zhengzhou Nissan is progressively cascading advanced driver assistance systems (ADAS) down to its pick-up line-up, enhancing day-to-day driving safety and convenience.
Globalisation & Electrification: Continuously refining local adaptation for export markets, while upgrading the EV variant's real-world driving range efficiency and battery thermal management to meet growing global demand for eco-friendly commercial fleets.
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